Is your company new to data analytics? Kickstart your journey by mastering the data analytics ABCs. Wait! But why is it essential for businesses to know about the big data analytics fundamentals? Well, without knowing the essence of data analytics, you will end up handing over critical decision-making tasks to your analysts and settling for whatever they think is better for your company. Sounds daunting, right? Clearing out the basic analytics concepts, on the other hand, will assist you in supervising the entire analytics campaign like a pro. So, without delaying further, let’s learn the ABC of data analytics. 


What is Data Analytics in Business? 

Consider data analytics as a black box that takes a massive dataset as input and produces game-changing insights for your business as the output. The entire business workflow generates inconsistent data, treasuring valuable information deep beneath. Your team can include the analytics-driven reports in the business plan and optimize several critical parameters like customer satisfaction and profitability. 


What are the Data Analytics Advantages in Business? 

Data analytics spots erroneous operations and rectifies them, and aligns your business with the global standards in the following ways: 

  • It brings down the overall manufacturing costs in your business.
  • You can enhance client satisfaction using data analytics. 
  • Data analytics maximizes profitability and ROI. 
  • It highlights what’s going wrong in your business and suggests corrective measures. 
  • Businesses can anticipate sales using data analytics. 
  • Data analytics gauges risks and assists in managing them. 


What are the Types of Data Analytics? 

Depending on your objectives and specific business problems, an analyst will implement any of the below data analytics types on your corporate data. 


Descriptive Analytics 

Do you know that 80% of analytics is all about describing by-gone events and accumulating past data? This process is known as Descriptive Analytics, the foundational phase of the entire analytics campaign. It provides the analysts with a rough overview of what all occurred in your business in the past. Such an analysis makes it simple to discover the error-prone segments in your enterprise. 


Diagnostic Analytics 

So, you are well-acquainted with your business problem but unaware of what is causing it? In such a scenario, your analyst will implement diagnostic analytics mechanisms on your enterprise dataset. Also known as the why-it-happened phase, diagnostic analytics finds the shortcomings in your workflow. After scanning and processing the big data, diagnostic analytics comes with root-cause reports, which you can refer to and improve the organization’s operations. 


Predictive Analytics 

By the end of diagnostic analytics, your analysts are well-equipped with your entire operations. Using the analytics-generated reports, the experts can predict the upcoming industry trends and patterns quickly. It becomes simple for them to conclude which steps are risk-proof and highly advantageous to your business. 


Perspective Analytics 

Based on in-depth analytical reports, your analyst will suggest measures to enhance your operations, improve profits, and drive more leads through your sales funnel. This process is called perspective analytics. 

Woohoo! Now that you know about the data analytics types, you have completed the beginner fundamentals. Although data analytics is a massive engineering branch, a brief knowledge of the ABC principles will help you to understand the analysts’ jargon and resonate with what is happening down the analytics pipeline in your firm.