by Yogesh Gupta | Jul 5, 2025 | CRM
Let me ask you a quick question: 👉 Is your CRM helping you grow… or just adding more work? Here’s what I’ve seen over and over again — and maybe you’ve felt it too: You invest in a CRM to “scale your business.” But then… things slow down. Your team doesn’t fully...
by Yogesh Gupta | Feb 25, 2021 | Business, leadership
Can you obtain game-changing analytical inferences from any dataset? Hell no! You need to follow the golden rule for data analytics – the better the data quality, the better are the insights generated. A company cannot drive a high-yielding analytics campaign...
by Yogesh Gupta | Feb 20, 2021 | Business, leadership
Whether you are using a SaaS offering or hovering over social media, you are generating data unintentionally. Similarly, each person on the planet using digital services produces voluminous data every day. Are these datasets unusable excreta? Hell no! The data hides...
by Yogesh Gupta | Feb 14, 2021 | Business, leadership
As you are a professional marketer, your focus is fetching a massive audience and compelling them to convert. You are experimenting to find out what works for your strategies and wish to find the company-specific metrics that measure the marketing progress. But so...
by Yogesh Gupta | Feb 8, 2021 | Business, leadership
No matter how large or small your enterprise is, the dataset you generate will never be 100% useful. You will be surprised to know that even the most-ideal data entails numerous errors and inconsistencies. When you subject such defective datasets to analytics, it’s...
